Fashion Show: 'Prada SS Men's 2019' - Milan, Italy
An exclusive re-edition of the iconic 1960s Inflatable Stool designed by renowned Danish designer and pioneer, Verner Panton has been produced by Verpan exclusively for Prada on the occasion of the Spring/Summer 2019 Prada Men’s fashion show, held in Milan on June 17, 2018. The stool wears a unique VERPAN for PRADA inscription.
With the Inflatable Stool, Panton created an unpretentious piece that despite its unassuming presence offers an extraordinary visual quality to the seating experience, which can best be described as ‘floating on air’.
Introduced in the early 1960s, the Inflatable Stool by Verner Panton was one of the first ever pieces of furniture made from inflatable material. The Inflatable Stool is a great example of Panton’s curiosity and bold approach to new materials. It also displays his unique flair for thinking in systems, as the cubes were designed to be used either individually or in multiples to create a lounge or daybed.
To complete the set, inflatable stools by Verner Panton – an exclusive re-edition of the 1960s piece, produced by VERPAN for PRADA – were selected for their contemporary attitude, lightness and transparency. The entire room is covered in translucent sheets to produce an installation that disappears in the dim light of rare glowing sources, giving the room a psychedelic yet uncanny atmosphere.
For the 2019 Spring/Summer fashion show, AMO stages a return to basics with a sophisticated setup that brings fashion into the foreground by questioning the recent practice that sees show sets as explanatory efforts to contextualize collections.